Influencers, if you ever wished you had a handy brochure on how to make proper disclosures in your sponsored posts, you are in luck. On Tuesday, the FTC issued a new guide titled “Disclosures 101 for Social Media Influencers,” along with three videos, that lays out the agency’s guidelines for when and how influencers should disclose their connection to a brand. The principles are nothing new, but they are explained in a way that is straightforward and user-friendly, complete with hearts and thumbs-up emojis. Some of the principles that are covered include:
And although this isn’t mentioned in the guide, keep in mind that the FTC is “following” influencers closely, as evidenced by its previous warning letters and complaints, and now the publication of this guide. If you are an influencer, make sure to familiarize yourself with the agency’s rules; if you represent a brand that works with influencers, send them a copy of the guide and double-check that its principles are consistent with your own internal compliance policy. Doing so will help keep you and your influencers on the right side of the law — and on the right side of the FTC.
via Tumblr Operation Full Disclosure, Continued: FTC Releases Disclosure Guides for Influencers
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